We Are All Weird eBook Seth Godin
Download As PDF : We Are All Weird eBook Seth Godin 
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
We Are All Weird eBook Seth Godin
I am a huge fan of Seth Godin and the wisdom that he freely shares so prolifically. I make it a priority to read each of his books, as well as his daily e-mail messages. I have attended several of his live presentations. I always walk away from a Seth Godin encounter both challenged and energized. I read "We Are All Weird" a while ago, but am just getting around to sharing my thoughts on this little gem.He summarizes well the theme of this book on page 4: "The epic battle of our generation is between the status quo of the mass, and the never-ceasing tide of weird." This emphasis on the end of the efficacy of mass marketing builds upon his earlier book "Tribes." I recently reviewed a book by Sebastian Junger called "Tribe," in which the author makes a similar point about the role of tribe and close tribal relationships in engendering emotional health and healing from short term PTSD for warriors. Tribal dynamics apply to the field of warfare, and to the field of business. And the growing awareness of our need to identify and utilize the power of small tribes stands in sharp contradistinction to the traditional American ethos of independence and individualism.
Advances in technology, marketing, manufacturing, communication, and distribution now make it easy for any enterprising person or company to offer their unique services and goods to small niche markets of tribal members who appreciate something that is not geared for the unwashed masses. This is true of the commodities we buy, the foods we eat, the hobbies we enjoy, the politics we embrace, and the lifestyle we choose to pursue. Godin's book is a manifesto to push the envelope as far in the direction of tribal and weird as one dares to go.
It is the end of mass marketing, mass production, mass communication as we have know it. In a sense, Seth is saying, with a smile on his face and a glint in his eye: "Go in peace. The mass is ended."!
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We Are All Weird eBook Seth Godin Reviews
Seth Godin's "We Are All Weird" is a manifesto. It explains, quite clearly, how mass marketing is a product of factories and how normal and the status quo are upheld by people who want to sell one-size-fits-all products to the whole of society. It is a very well-shaped argument with evidence (graphs) and examples.
This book is well written, a quick read, and does a great job explaining the shifting markets. Where it falls short, however, is in offering any sort of applicable advice. The only practical advice that this book offers is "buy weird stuff so they'll keep making it." As for advice to marketers, there is none. What Godin says in 100 pages could have been cut in half. It gets a little repetitive. Without solid advice (and I'm not looking for a formula or a set of rules, because I understand that isn't the point), it seems to repeat itself.
We Are All Weird is an essential book for understanding the growth of Indie and niche markets. However, I might have gleaned the same value from Godin's interview about the book with Duct Tape Marketing (podcast).
Seth Godin wrote "We Are All Weird" to encourage people to celebrate weirdness rather than try to encourage normalcy.
He traces history of normalcy and weirdness. Before specialization, people couldn't be as weird because they had to spend time on surviving. Mass marketing through things like 3 TV channels made it easy to promote one way of being. Standardized industrialization made it profitable to encourage everyone to be the same – then you could sell to everyone. People internalize this, and a culture of normalcy became self perpetuating.
Today, we're seeing a massive increase in weirdness. People are richer now than before, so we can spend time and money and niche things unrelated to survival. The internet lets us find communities (and products) that validate our weird quirks, which makes us more comfortable being weird. The internet and other technologies allow everyday people to produce unique things rather than only allowing big organizations to produce things (which happen to be standard). Also, weird people are a good market because they're obsessed about their particular niche.
Now, we don't have a cultural center that unifies us. We're all weird.
I thought that most of the book accurately described our current epoch. However, there was little attempt to describe why people are weird. That is, the book assumes that people, as unique individuals, are very different from one another and that it is unnatural, external limitations (factories, mass media) that encourage normalcy. From what I have seen, people are mostly the same, and the few differences that are there are superficial. People believe in difference because we, culturally, place a large value on individualism and because certain people want to create different niche markets.
My other problem with the book is that there wasn't much attention paid to ethics. There are people who are exploited. There are injustices. Ethics is a fairly normalizing force – if people generally believe that hate crimes are wrong, then few people will commit hate crimes against others, and weirdness (committing hate crimes) is strongly discouraged with cultural outrage and with legal punishment. Certainly, that ethic should be compatible with pluralism (the ethic should accept that people are different from one another), but that is different from moral relativism (not that Godin advocates relativism).
My concern is that when people focus on what makes them unique, they lose track of what keeps us together. When I was enamored with postmodern philosophy in high school, I read philosophers who were skeptical of large, homogenizing structures. In debate in general, students grow accustomed to advocating issues from many sides, and they often don't develop a strong opinion about what they believe or what might be the real truth of the issue. I think that people need to know what they believe and stick to it, and I think that people need to believe in some of the big things that keep us together.
I am a huge fan of Seth Godin and the wisdom that he freely shares so prolifically. I make it a priority to read each of his books, as well as his daily e-mail messages. I have attended several of his live presentations. I always walk away from a Seth Godin encounter both challenged and energized. I read "We Are All Weird" a while ago, but am just getting around to sharing my thoughts on this little gem.
He summarizes well the theme of this book on page 4 "The epic battle of our generation is between the status quo of the mass, and the never-ceasing tide of weird." This emphasis on the end of the efficacy of mass marketing builds upon his earlier book "Tribes." I recently reviewed a book by Sebastian Junger called "Tribe," in which the author makes a similar point about the role of tribe and close tribal relationships in engendering emotional health and healing from short term PTSD for warriors. Tribal dynamics apply to the field of warfare, and to the field of business. And the growing awareness of our need to identify and utilize the power of small tribes stands in sharp contradistinction to the traditional American ethos of independence and individualism.
Advances in technology, marketing, manufacturing, communication, and distribution now make it easy for any enterprising person or company to offer their unique services and goods to small niche markets of tribal members who appreciate something that is not geared for the unwashed masses. This is true of the commodities we buy, the foods we eat, the hobbies we enjoy, the politics we embrace, and the lifestyle we choose to pursue. Godin's book is a manifesto to push the envelope as far in the direction of tribal and weird as one dares to go.
It is the end of mass marketing, mass production, mass communication as we have know it. In a sense, Seth is saying, with a smile on his face and a glint in his eye "Go in peace. The mass is ended."!
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